"The Bottom Calling the Top"—The Selling of Function (PSS) as a Business Model for Sustainability, in Need of Some Assistance from the Legislator

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Olle Karlsson
Jan Kellgren

Abstract

When it comes to policy issues, a legal scholar would traditionally study sustainable taxation from a “top-down” perspective, thus focusing on the legislator and on rational ways to steer economic life in a more sustainable direction. Here, we start at another end—we think of it as “the bottom-calling-the-top” perspective—in order to highlight (1) a relatively new business model and its merits from a circular economy perspective, namely the so called Product Service Systems; (2) how this
model faces initial problems regarding especially foreseeability and that
it might therefore have problems making its breakthrough; and (3) thus
might need help from the legislator. Business models typically emanate
from economic life rather than from political discourse, hence the bottom-up perspective and the bottom-to-the-top expression. Within
the “bottom-calling-the-top” perspective, the focus lies on the needs
of the economic actors carrying out their business. This text will contribute to the integration of a “bottom-up” perspective into the sustainable taxation discussion, and we will illustrate how a proper dose of bottom-up perspective might contribute to a more viable discussion.

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